BRIDGE’s melodic voice transports you to a newfound landscape; a world of introspection and personal revelation. Fascinated by the creative process, his love of music was ignited by not only the formation but also the transformation of different types of genres thus the name BRIDGE. Rather than write in a journal of his personal reflections BRIDGE uses his records as a way to see his progression as an artist and an individual. Two albums, a multitude of singles and various collaborations with names like DVBBS and Schoolboy Q, BRIDGE has amassed tens of millions of streams while now focusing on his independent blueprint. Free of industry constraints, the LA native is pushing the boundaries as an artist and consistently proving that it’s always about the music and its authenticity. We chatted about new music, fashion and entrepreneurship.
Hi BRIDGE/Yoni, how are you?
I’m great, thank you.
Congrats on Body! What inspired this song?
Thank you. I wanted to create a song and accompanying visual that flipped the narrative on what you would expect from a vibe like that. A record that’s sexy sonically but still empowering visually.
I’m sitting on a lot of music. My only goal right now is to continue to drop and see where they go. The songs come together pretty naturally, and if it feels true to the moment I’m cool with letting them fly.
Who did you work with on these projects?
I have my team that I work with in house. I’ve been feeling out the soundscape for a bit now. So I go into the studio aware of what I’m trying to capture.
Your songs are a gift for those late-night drives and feels. What do you want people to feel when they listen?
I appreciate that. I just want people to feel, period. My songs are just a collection of my thoughts, kind of thrown together in a way that makes the most sense to me. I’ll never speak something if I haven’t experienced it or lived through it myself. Hopefully in that all there’s something that resonates with someone.
How does it feel to do your own thing free of industry constraints?
I’m a strong believer in everyone having their own journey. I’m grateful for all that I went through with the label experiences. It helped refine what I know and understand about this being a business, first and foremost. I’m grateful that I have the ability to support my art and have fans that will listen. That’s really all that matters. I started my label XX Recordings a year ago to push all this music through. There’s so much more to come. I’m just grateful.
What’s your vision for BRIDGE?
To never be defined by any one sound or genre. My passion for music is on a global level. I grew up listening to world music. I make music that interconnects all genres, and want to release quality music for as long as I can. I also aim to inspire the next generation to believe that they can do it on their own.
You’re also a co-founder of Martyre—what’s it like running a jewelry line?
It’s challenging, to say the least. It’s been a passion of mine for a while, but to really become good at anything you have to overcome the initial obstacles that come with venturing into any new frontier or industry. We’ve been shown a lot of love on the way. I’m grateful for all the initial success we’ve been able to see.
What inspired you to start Martyre?
I love to create. Music, fashion, film. I have a wandering eye for all things creative. My close friend Anwar Hadid and I saw a space in the market, and we both have an underlying passion for jewelry. It was a natural connection.
Have you always been entrepreneurial? Where did you get this trait from?
I think you are born with an entrepreneurial spirit. It’s been a natural evolution of sorts. Trying to figure out how to micromanage and launch a product like a song, from an idea, to the business, to the marketing, to the release and collections, etc. That experience alone will definitely give you some strong insight into how business works.
How did you discover you wanted to pave your own path in music/fashion/business?
It’s sort of how things just naturally unfolded. No one is going to work harder for you than you.
What’s your definition of success?
I kind of feel like there are 3 definitions for me. 1. Being able to provide for your family. 2. Being able to provide doing what you love. 3. Being able to go to sleep satisfied with your decisions every night.
What’s your favourite Jamba Juice flavor?
White gummy off the secret menu. lol